This morning, while making my regular meanders about the internet, I found myself reading this month's trend report from trendwatching.com, which delves into the phenomenon of "foreverism." The site, which produces monthly consumer-related trend briefings, explains that, "While the ‘now' has never been more popular, with many consumers still keen on instant gratification, trying to maximize the amount of experiences they can collect in as little time as possible (and with as little budget as possible), there are equally strong forces promoting the ‘forever.'" The report then goes into detail about the ways in which "foreverism" (the technologically-driven focus on what is seemingly endless) is affecting the way that we behave in the world, including our interactions with friends, co-workers, even brands.
While the briefing affords a large amount of space to the concept of a "forever" presence online (i.e. social networking profiles and your personal web imprint), "forever" trackability, and "forever" conversation, the topic I found most interesting was that of "forever beta," i.e. the endless and constant process of testing, technology-enabled live feedback, and reaction that has replaced the concept of a defined result. As the report states, "the process is the product."