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Jul 18 2012 - 05:57pm
Startup Spotlight: Urtak
urtak The Details & Back-story: Urtak founders Marc Lizoain and Aaron Gibralter plan to take over the world one addictively social poll at a time. By providing an insanely easy interface in which to create, respond to, and visualize poll questions, the team has made an otherwise boring activity— surveying—fun and fast. Lizoain and Gibralter were inspired to go beyond traditional polls, which they considered limited by existing knowledge and instead, set out to create "the world's greatest collaborative polling technology." The Urtak platform accomplishes this goal by using "smart" algorithms to learn which questions to ask or omit from a poll-taker's survey, based on past audience response behavior. Unique Point of Difference: Data collection. Urtak results are automatically sent to a central user dashboard/profile where they are stored and organized. This central gathering place for poll results is both well-designed and, like the whole site, easy to use. EdLab Relevance: As we develop our own internal EdLab data dashboard, it will be interesting to mine existent successful examples that are both simple and easy enough for non-Ph.D.'s to analyze and interpret. Our Takeaway: Simple, fun, and powerful polling. For more on Urtak, check out fellow EdLabber Laura Costello's review here. EdLab Survey Behavior