Digital Partnerships for College Bookstores
There's been a lot of digital action on the bookstore circuit these days. The recently-announced
spin off of Barnes & Noble College Bookstores to the Nook division and their investment partnership with Microsoft will undoubtedly bring change to the massive chain, though plans have not yet been divulged. Follett, the second largest chain of college bookstores, announced
its own partnership with the iPad publishing platform Inkling yesterday. The two plan to distribute iPad optimized textbooks to students through Follett college sites with more attractive payment options like a 3-chapter selection of the book and purchase through financial aid bolstered student accounts. This flurry of activity represents a definite wind change on the college bookstore frontier. The stores have course data and student access on their side and a pivot, even this late in the game, may let them stand in the face of the aggressive pricing and comprehensive coverage of competitors like Amazon.
Image via brewbooks on Flickr