Apr 28 2012 - 10:54am
Psycho-Demographics and NLT
As we consider ways to define the audience for NLT, we might want to think about using a psycho-demographic profile like the one suggested by Steve Goldner. This targeting approach highlights both the dynamic nature of the target, and the trade-off between a tighter, more highly relevant focus and the need to reach a certain scale.
Posted in: Project Idea|By: Gary Natriello|2305 Reads