Poptent: Crowdsourcing Ads
The Philadelphia-based website Popent
is another example of crowd-sourcing creative content. Companies ranging from Geico to Acuvue to Cholula hot sauce run ad competitions, and anyone can submit videos. Winning videos receive anywhere from $5,000-$15,0000. While some people might argue companies are getting new ideas at a fraction of the cost of an ad agency, others maintain that this is a great way to showcase talent and convince businesses to think more about using online video.