Time Brown of IDEO talks on the transition of ideologies of design (speaking in terms of it as an object) to design thinking (as an approach).
I completely agree with his observation of the past, in which he states that a designer in the past focused on one design, which made you incremental, and made design as he states …. “small”. He also further argues that design became a tool of consumerism due to the industrial revolution for creating aesthetics, image and fashion, another observation of society I can agree with.
Brown observes now that these philosophies and ideas are transforming into design thinking, which is the act of creating world-changing innovations to solve world problems.
He identifies many aspects of the identities of design thinking:
1) Firstly, that it starts with asking the right questions
2) ...that it is a form of “integrative thinking”, which is the ability to exploit opposing ideas and opposing constraints to create new solutions.
3) Design thinking also focuses not on consumption but the participation of an audience (passive vs. active).
4) Design and design thinking still both fulfill their tasks when it gets out of the hands of the designers and into a larger audience and scope.
5) It occurs in a time of change with new thinking, new ideas and new innovations are needed. This is because, instead of converging ideas to make the best results out of what we have, to diverging and finding ways to creating new solutions, new ideas that had not existed before.
6) Design thinking also requires a balance of desirability (human condition), technical feasibility (learning by making/prototyping) and economic viability. He argues that this change is in fact, happening, and that design is getting “big” again….
Great observations and a great approach that I feel is quite similar to the mission behind the EdLab.