The Future (Present) of Publishing
There is a lot to consider in this terrific piece on the future of the book. There are many lessons for how we might think about the introduction of new technologies and how they are adopted into well developed sectors and patterns of habits that have been generations in the making. There are also lessons on where to look for the adoption of new patterns. But be sure to note the discussion of email and newsletters in the middle of the article. This discussions comes at just the right time as we move forward with a new newsletter capacity!