Reserves of Our Future?
Check out this article in Fast Company on the new Nike NYC store. In addition to being a large scale showplace for Nike shoes, with the largest collection under one roof, the facility is an experiment in the relationships between physical and digital environments that can be organized to engage users. Shoppers will experience a highly personal journey through the store managed by the Nike app with location data. Of particular interest to our thinking about the future of reserves, the story features reserve lockers where users can find shoes they requested to try through the app and where they can use their phones to unlock their assigned bin.