Nov 13 2017 - 10:09am
Tracking Fan Data With LED Wearables



Because companies need more ways to collect data on customers, the engagement platform Hurdl has created a wearable LED for concert-goers. 


Attendees are given an LED device at the door of their event and activate it through a series of questions over SMS. 


Devices illuminate different colors based on users' answers, creating a glowing crowd at the concert. The platform engages with them in real-time based on their profiles, analyzes the data post-show, and provides opportunities for follow-up and marketing. 


Could you imagine uses for this type of device in the LT (basically attaching lights to Quuppa?)


From PSFK: Wearable Devices Illuminate Concert-Goers and Track Fan Data




Posted in: Technology|By: Brian Sweeting|132 Reads