This website uses cookies and similar technologies to understand visitors' experiences. By continuing to use this website, you accept our use of cookies and similar technologies,Terms of Use, and Privacy Policy.

Nov 13 2017 - 03:09pm
Tracking Fan Data With LED Wearables

Because companies need more ways to collect data on customers, the engagement platform Hurdl has created a wearable LED for concert-goers. 

Attendees are given an LED device at the door of their event and activate it through a series of questions over SMS. 

Devices illuminate different colors based on users' answers, creating a glowing crowd at the concert. The platform engages with them in real-time based on their profiles, analyzes the data post-show, and provides opportunities for follow-up and marketing. 

Could you imagine uses for this type of device in the LT (basically attaching lights to Quuppa?)

From PSFK: Wearable Devices Illuminate Concert-Goers and Track Fan Data

Posted in: Technology|By: Brian Sweeting|975 Reads