Nov 13 2017 - 10:09am
Tracking Fan Data With LED Wearables

Because companies need more ways to collect data on customers, the engagement platform Hurdl has created a wearable LED for concert-goers. 

Attendees are given an LED device at the door of their event and activate it through a series of questions over SMS. 

Devices illuminate different colors based on users' answers, creating a glowing crowd at the concert. The platform engages with them in real-time based on their profiles, analyzes the data post-show, and provides opportunities for follow-up and marketing. 

Could you imagine uses for this type of device in the LT (basically attaching lights to Quuppa?)

From PSFK: Wearable Devices Illuminate Concert-Goers and Track Fan Data

Posted in: Technology|By: Brian Sweeting|529 Reads