Tracking Fan Data With LED Wearables
Because companies need more ways to collect data on customers, the engagement platform Hurdl has created a wearable LED for concert-goers.
Attendees are given an LED device at the door of their event and activate it through a series of questions over SMS.
Devices illuminate different colors based on users' answers, creating a glowing crowd at the concert. The platform engages with them in real-time based on their profiles, analyzes the data post-show, and provides opportunities for follow-up and marketing.
Could you imagine uses for this type of device in the LT (basically attaching lights to Quuppa?)
From PSFK: Wearable Devices Illuminate Concert-Goers and Track Fan Data