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Jul 06 2016 - 12:04am
New Possibilities for Digital Media Publishing with Emotional Engagement Data
“You look stressed. Would you like me to slow down?” These are not the words of a human, but the words of a machine. Can you imagine your smart car saying that to you? Can you imagine your phone interpreting your feelings and initiating responses based on your facial expressions? Think about the possibilities for publications, education and advertising if we had analytics data that included the audience’s emotional responses to articles, journals, social media campaigns or exams questions in school.

Affectiva Interface

I was listening to a fascinating interview on WNYC about a company named Affectiva. I and wanted to share the interview and product, a software that decodes facial expressions. I think the most interesting thing that Rana el Kaliouby, the company co-founder, the brought up in the interview was the reality that many people underestimate the benefits from this new technology. Many people underestimate how emotionally attached we already are to our devices without having this type of technology. She touched on responses to Apple’s Siri where people would reach out to the droid for help, admitting things to the machine that they have not spoken to humans about. They admitted things like depression, but up till date the machine’s response capabilities have not been sufficient. For publishers and teachers, I find this particularly interesting as we can perhaps begin to understand what stimulates engagement on digital media, what the impact of our stories are, or where/ what emotions cause us to lose the audience? The fascinating possibilities that come out of this software are bound to bring technology one step closer to humanity. WNYC The Emerging World of Emotional Technology http://www.wnyc.org/story/emerging-world-emotional-technology/ Product https://www.youtube.com/watch?v=mFrSFMnskI4
Posted in: Technology|By: Jenny Abamu|906 Reads