Explosive Growth In Education Apps

Submitted by Scott Streiner on Fri, 07/27/2012 - 11:43am.
Scott Streiner's picture

During my weekly sifting of MindShift, I came across this blog (albeit, a bit older) on the increasing trend of educational apps (specifically on the Ipad).

This blog from MindShift details some pretty interesting statistics that I thought I would share. The list below are not all of the stats listed, but ones that I thought were interesting take aways from the blog, and something to keep in mind when developing EdLab educational apps.

  • Over 80% of the top selling paid apps in the Education category of the iTunes Store target children.
  • In 2009, almost half (47%) of the top selling apps targeted preschool or elementary aged children. That number has increased to almost three-­‐quarters (72%).
  • Apps for toddlers/preschoolers are the most popular age category (58%), and experienced the greatest growth (23%).
  • General early learning is the most popular subject (47%), and there are signiicantly more general early learning apps than the second most popular subject (math, 13%).
  • One hundred and nine different publishers were represented within the sample (for the study this blog is based on); 89 of these publishers were not represented in the sample two years ago.
  • Mobile app revenue is expected to generate $38 billion by 2015

The article also covers some recommendations based on some of the findings of the study regarding educational apps. So be sure to read this blog, as I think it's extremely interesting.



Kate Meersschaert's picture
Kate Meersschaert Says:
Mon, 07/30/2012 - 8:57am

Scott, what is it about Mind Shift's design & delivery of content that you find compelling? Is the content the main draw?


Scott Streiner's picture
Scott Streiner Says:
Mon, 07/30/2012 - 9:06am

It's not so much the design of the website as it is the delivery and content of the blogs themselves. I get a daily Facebook reminder of any new articles/blogs, the website does a good job of blogging about a variety of different education topics, and the blogs themselves are interesting, easy to read, and pertain to Edlab most of the time. This website might be a good one to keep in mind for NLT (whether it be on a mobile device or eventually a website).


Kate Meersschaert's picture
Kate Meersschaert Says:
Mon, 07/30/2012 - 9:11am

Scott, Wow! Great run-down of Mind Shift's value and unique differentiators! Is this a common practice now to alert users of new content on Facebook? If so it might be a reason to lure me back to "the book!?"


Scott Streiner's picture
Scott Streiner Says:
Mon, 07/30/2012 - 9:19am

Yes, facebook normally alerts you if there is new material posted from a group you are following. But often it is really up to the particular group on whether you will get an alert. MindShift's FB group does a good job of letting the people who like their page/group know when new material is posted, and gives you a little teaser on the topic itself. And it's my humble opinion that everyone should be on facebook, since it has so much utility besides just talking with friends.


Haymar Lim's picture
Haymar Lim Says:
Mon, 07/30/2012 - 6:55am

It's pretty interesting how early education is becoming such a technological affair. Do you think this generation of children will continue to be a target audience? Perhaps they will grow accustomed to the apps and increase the consumer base for educational apps of higher levels of learning as they grow older.


Scott Streiner's picture
Scott Streiner Says:
Mon, 07/30/2012 - 9:10am

I think the development of educational apps (for all ages) will increase as time goes on. Although, I think developers of some of these apps target children more because the market need for them, and the potential they can have early in ones childhood.


Demetri Lales's picture
Demetri Lales Says:
Fri, 07/27/2012 - 11:57am

Although this information is a bit old it seems kind of valuable for the Learning Tech Database. The stats MindShift presented matches a bit with the educational software and applications we've amassed over the months, especially the percentage of early learning apps we have a LOT of those.