During my weekly sifting of MindShift, I came across this blog (albeit, a bit older) on the increasing trend of educational apps (specifically on the Ipad).
This blog from MindShift details some pretty interesting statistics that I thought I would share. The list below are not all of the stats listed, but ones that I thought were interesting take aways from the blog, and something to keep in mind when developing EdLab educational apps.
- Over 80% of the top selling paid apps in the Education category of the iTunes Store target children.
- In 2009, almost half (47%) of the top selling apps targeted preschool or elementary aged children. That number has increased to almost three-‐quarters (72%).
- Apps for toddlers/preschoolers are the most popular age category (58%), and experienced the greatest growth (23%).
- General early learning is the most popular subject (47%), and there are signiicantly more general early learning apps than the second most popular subject (math, 13%).
- One hundred and nine different publishers were represented within the sample (for the study this blog is based on); 89 of these publishers were not represented in the sample two years ago.
- Mobile app revenue is expected to generate $38 billion by 2015
The article also covers some recommendations based on some of the findings of the study regarding educational apps. So be sure to read this blog, as I think it's extremely interesting.