Research Digest: Libraries, patrons, and e-books

Submitted by Greg Schrank on Tue, 07/03/2012 - 1:54pm.
Greg Schrank's picture

Zickuhr, K., Rainie, L., Purcell, K., Madden, M., and Brenner, J. (2012). Libraries, patrons, and e-books. Pew Internet and American Life Project.

As a part of the Pew Research Center's Internet & American Life Project, a report on the current state of libraries & e-books was commissioned that gives us a sense of the direction libraries are headed.

Quantitative data was collected by Pew through phone surveys of nearly 3,000 Americans ages 16 and up. Qualitative surveys were completed by ~4400 library patrons regarding their e-book usage, while ~1200 librarians completed the same questionnaire.

The findings of this comprehensive study are by no means shocking, but it does a satisfactory job of providing library directors with a model to frame their long-term planning in. Among their more notable results:

    E-book usage

  • More than 75% of public libraries lend e-books.
  • 62% of library patrons are unaware their libraries offer e-books.
  • 53% of tablet owners do not know if their library lends e-books.
  • Only 12% of e-reader users have checked out an e-book from their library.
    General Findings

  • 48% of African Americans say the library is very important to them, compared with 43% of Hispanics and 35% of whites.
  • Library card holders use more technology and they report that they read more books.
  • 58% of Americans have a library card, and 69% say their local library is important to them and their family.

The authors go on to identify the major shifts in public libraries, which generally correlate with larger shifts in how people are using technology, including:

  • The changing of book borrowing habits: People are utilizing their library's physical space less and less in light of having a library website that is able to provide nearly identical functions.
  • Library holdings are changing: As e-book requests rise, libraries are moving acquisition budgets reserved for other kinds of digital materials over to meet patron demand.
  • Librarians roles are changing: With a lot of traditional library services now able to be automated, the skills required of librarians have shifted more to roles requiring technical instruction and support abilities.

EdLab Relevance
This report is 80 pages long and really looks into how libraries are being used in a world where the world's information is available at the click of a button. As one of the Future of Library Interns, its important to understand the direction libraries are moving and to adapt to the skillsets required in order to remain relevant. There has been a lot of talk about what may or may not happen to libraries in the wake of the World Wide Web, but this report, at the very least, casts aside the notion that libraries are outdated and thus irrelevant.



Kate Meersschaert's picture
Kate Meersschaert Says:
Thu, 07/05/2012 - 9:11am

Greg, this is a really important, comprehensive break-down of current library behavior... have you found any helpful visualizations or infographics that depict this info? Also, if people are accessing library websites more and physical spaces less... are mobile platforms on the rise for library access? Self check-out with your smartphone?


Rebecca Hyams's picture
Rebecca Hyams Says:
Tue, 07/03/2012 - 2:20pm

I'm really surprised the percentage of Americans with library cards is so low. Do you know if it's broken down by geographic location or other demographics?

Also, do you think there are better ways for libraries to reach out to their tablet-toting users? I'm sure it's a bit of a fight between the tablet companies (Amazon, BN, Apple, others) who are trying to sell content and libraries which are lending materials without charge to the users.


Kate Meersschaert's picture
Kate Meersschaert Says:
Thu, 07/05/2012 - 9:09am

Rebecca, I was actually surprised that the percentage was above 50%! I had been under the impression that less people were card carrying library goers!


Rebecca Beck's picture
Rebecca Beck Says:
Thu, 07/05/2012 - 9:57am

I was also impressed that the number was over 50%. That's pretty impressive.


Greg Schrank's picture
Greg Schrank Says:
Tue, 07/03/2012 - 5:50pm

I can look into if the data was broken into different demongraphics. As for e-book awareness, I think libraries need to publicize it heavily on their website and figure out the best delivery system for their patrons.


Rebecca Hyams's picture
Rebecca Hyams Says:
Tue, 07/03/2012 - 7:06pm

Publicizing on the website is probably useful (if they're not already doing so), but I wonder what the percentage is of public library users that regularly check their library's website?