Henrik Berggren, co-founder and CEO of reading platform Readmill will talk about how they connect books with the web and what that means for readers. By integrating social sharing into e-readers and bringing it all together in one platform opens up an ocean of possibilities for discovery, knowledge sharing and conversation. Letting readers create a link to any part of a book they are reading also creates a relevance layer that sits on top of every digital book and helps authors and readers to connect.

What is Readmill?
Readmill is a curious community of readers, highlighting and sharing the books they love. Seamless integration with Facebook timeline and one-click share to Twitter and Tumblr means that starting, highlighting a passage, and finishing a book is published to a user's social graph. Activity is also published to a user’s Readmill followers. Users can like highlights and comment on them for the purpose of discussion, and a user’s entire reading activity is viewable as a personal profle page on readmill.com. With such exposure, Readmill also promotes book discovery.

Open to all members of the university community.

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