Psycho-Demographics and NLT

Submitted by Gary Natriello on Sat, 04/28/2012 - 10:54am.
Gary Natriello's picture

As we consider ways to define the audience for NLT, we might want to think about using a psycho-demographic profile like the one suggested by Steve Goldner. This targeting approach highlights both the dynamic nature of the target, and the trade-off between a tighter, more highly relevant focus and the need to reach a certain scale.