Strategy and Startups

Submitted by Michelle Lee on Mon, 04/09/2012 - 9:28am.
Michelle Lee's picture

TechCrunch is kicking off a series on strategy and startups. This one is worth a read to think through why certain startups succeed vs. others and why incumbent companies struggle to keep up with disruptive technologies.

The author cites Clayton Christensen's Innovator's Dilemma as a good framework to understand.

Quoting from blog: "The innovator’s dilemma discusses a situation in which there are established incumbents in a specific market who are investing in sustainable innovations — these are incremental improvements to an existing product. Usually, they are doing that to support the incremental needs of their customers."

I've personally seen this behavior at several content companies and it's interesting to think through why old media struggles so much to adapt to new technologies and whose interests they are protecting the most (consumers, investors, buyers, partners, etc)



Kate Meersschaert's picture
Kate Meersschaert Says:
Mon, 04/09/2012 - 9:35am

Michelle, what a fascinating debate! I am currently reading The Innovator's Dilemma (alternating with the Job's biography) and have gotten so much out of his exploration of the early days of disk drives and microprocessors.

I really feel like this has so much relevance to both innovations in the mSchool and our plans for LaunchPad... getting behind companies & apps that are truly disruptive and not sustaining an already broken system is crucial. However, as Christensen points-out it is not simply being disruptive that leads to success... it is knowing when to hop on the front of the wave & when to paddle just behind.