Vook, formerly a publisher of video enhanced e-books, has changed its focus from content to platform. The new incantation will allow individual authors and groups to build their own vooks on a tried and tested system. The first project is a line of instructional v-books for yoga company Gaiam. The move from content-production seems prudent for a company like Vook, their produced content was amusing and informative, but limited. Their new business model utilizes their expertise in the creation of video e-books and opens up new content possibilities.