Vook’s Wind Change

Submitted by Laura Costello on Tue, 10/04/2011 - 4:53pm.
Laura Costello's picture


Vook, formerly a publisher of video enhanced e-books, has changed its focus from content to platform. The new incantation will allow individual authors and groups to build their own vooks on a tried and tested system. The first project is a line of instructional v-books for yoga company Gaiam. The move from content-production seems prudent for a company like Vook, their produced content was amusing and informative, but limited. Their new business model utilizes their expertise in the creation of video e-books and opens up new content possibilities.

Kate Meersschaert's picture
Kate Meersschaert Says:
Wed, 10/05/2011 - 9:07am

Fascinating development! I was always interested in Vooks as great for how-to content. I have a cooking Vook for example. Interesting this switch from production to platform! A bit like Kno in reverse!

George Nantwi's picture
George Nantwi Says:
Wed, 10/05/2011 - 12:21am

Laura, check out this past EdLab Review about Vook.

Laura Costello's picture
Laura Costello Says:
Wed, 10/05/2011 - 4:35pm

That's interesting, George. Makes it seem as if this is a return to the original purpose for Vook rather than a wind change. Last time I reported on Vook, they were heavily into their "101" line of produced content. They're certainly a nimble company!

Hui Soo Chae's picture
Hui Soo Chae Says:
Wed, 10/05/2011 - 10:46pm

Laura, what do you think about this announcement from the Perseus Books Group? Jeff Frank blogged about a similar announcement by Perseus over three years ago.

Laura Costello's picture
Laura Costello Says:
Thu, 10/06/2011 - 9:34am

I think there's a lot to gain peddling an e-publishing platform to small publishers and groups, possibly more than doing actual publishing at this point. It's been a slow developing process and it will be interesting to see a leader emerge in this field. I think that in the next few years we'll see the emergence of a clearer quality-verification system in pure online publishing and a great push towards the e-release of a scale-tipping pool of titles, including backlist.