This article describes strategies for bringing library tools and resources to the forefront while “discovery happens elsewhere.” Most of the approaches outlined are nothing new: branding through database providers and on external websites, public and detailed usage reports and department-level electronic journal access lists. The two universities that mounted the study, The University of Arizona and Oregon State University, engaged library users in perception of value studies to gauge recognition of library-provided resources and the effectiveness of library statistics and branding through external websites.
The interesting part of this study is the intensive outreach done with non-library administration. Library representatives approached departmental heads and deans with both usage statistics and targeted resource lists and gauged their effectiveness with surveys and interviews. Outside of any actual statistics-reading that may or may not have occurred in non-library departments, this seems like a proactive intra-institutional marketing campaign. The external website branding functions similarly.