Lynda.com is part of an emerging trend, but draws heavily from analog business. While Salman Khan was but a student, Lynda was already producing solid, sustainable video tutorials on a variety of subjects. The most popular videos on the site are aimed at adult education, with a stunning catalog of detailed tutorials explaining media technologies, business, and development/computing. The courses appear like the table of contents in a textbook and the content creators are treated like authors. Trainers submit a proposal and if they are approved, receive an advance for production. After the videos are produced, trainers receive royalties based on how many users view their content.
Lynda.com’s other element of the old school is their staunch refusal of outside funding.