Hyperink is demand driven publishing. This publishing startup analyzes search trends on Google and produces short (30-50 page) e-books written by experts in these mini-fields.
Pros:
It’s fast. Hyperink books generally take no more than a month to produce. They’re nimble enough to report on trending topics that may not have enduring book value (eg. Rebecca Black) and are gunning for the niche crowd. The topics are extremely diverse and some are very targeted.
Cons:
The site is a little busy for my tastes, but it is called Hyperink. The pickings are pretty scanty right now, but there are enough to get a sense of the types of books Hyperink wants to publish. Some of them, like strategies for getting specific jobs or internships, seem very revolutionary in publishing. They’re also a bit expensive for a >50 page e-book, most are $25. That’s more than I would be willing to pay, except in the case of a book that specifically addressed a subject I needed. That’s what Hyperink is banking on.






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