As we get ready to launch the YoungArts/MasterClass website, we’ve been thinking about how best to promote the study guide via social media and viral marketing. As some of you may know, YoungArts is a national program based out of Florida that chooses the best high school students in nine performing arts areas such as cinema, jazz, photography and dance, among others to perform in a series of workshops with “masters” in their respective field. The moments between the students and the masters were captured for the HBO Masterclass series that serves as the inspiration behind the study guide.
Frank Gehry and Mark Zuckerberg
One of the featured masters in Masterclass sessions is architect Frank Gehry, best known for his elaborate designs such as the Guggenheim in Spain and the Disney Concert Hall in Los Angeles and more recently as the lead architect for the ongoing Dwight E. Eisenhower memorial in Washington, D.C. Gehry was recently chosen by Facebook founder Mark Zuckerberg to expand the company’s new campus in Menlo Park, California. Dubbed the West Campus, the new facility will house all of Facebook’s engineers.