As the EdLab ramp up its outreach efforts for several of our many offerings: publications (i.e. NLT), products (i.e. Survey Sidekick), and grants (i.e YoungArts MasterClass), we’ve all been thinking about building a team dealing with specific aspects of the outreach efforts for each offering. The author of this article highlights five things to look for when hiring people to form the ideal marketing team:
- Realize there is no such thing as a perfect team.
- Invest in 'students.'
- Look for marketers who are strategic and tactical.
- Always hire for culture fit over skill.
- Plan for the next big challenge.
What other characteristics should we look for when hiring or putting together the ideal marketing team for our offerings?