Do Gmail Tabs Negatively Influence Email "Opens?"

Submitted by Kate Meersschaert on Tue, 05/20/2014 - 1:39pm.
Kate Meersschaert's picture

Google introduced "tabs" to their email experience last May. After over a year of data collection, it seems the jury is still out as to whether or not the tab configuration dramatically helps or hurts promotional emails and newsletters sent by marketers. However, here is a bit of research and a debate as to whether or not the tab formula has a significant impact on open rate.

While email open rates are down since the intro of tabs MOST email opens occur on iOS devices that do not display email in tabs (followed by Android device access - see graphic above). Where does this leave us? Tabs might not be so bad after all, and with apps like Unroll.Me and more cropping-up people are getting even better at organizing and sorting email content that isn't coming directly from another contact and it seems tabs might not be the "make or break" factor.


Outreach Event: NY EdTech Meetup @ Knewton: Mobile, Mobile Everywhere 05.20.14

Submitted by Kate Meersschaert on Thu, 05/15/2014 - 11:01am.
Kate Meersschaert's picture

Join me next Tuesday for the newest #NyEdTech Meetup @ Knewton, "Mobile, Mobile Everywhere." There is a fee ($5) associated with the event, so please be sure to check-in with Hui Soo before registering. Finally, here is a description re: the event from their site:

Thinking beyond the hardware, teachers and students are focusing in mobile learning environments. Combined with project-based learning and other integrative pedagogies, mobile tech allows for an expansive engaged classroom experience. How far can students take a project in a short period, and what goes into designing lessons where the outcomes range from the expected to the entrepreneurial?

Event Details:

Tuesday, May 20, 2014
7:00 PM
100 5th Avenue
New York, NY 10011

Price $5 (Please check-in with Hui Soo before registering!)


Say NO to Personalization and Other Email Marketing Research

Submitted by Kate Meersschaert on Wed, 05/14/2014 - 5:48pm.
Kate Meersschaert's picture

As a follow-up to this blog post by Gary, I thought I would share some (relatively) recent research on best practices for sending newsletters and email-based marketing campaigns. I will continue to share research as I dig-it-up for the team to explore. This is by no means a definitive word on newsletter or email marketing behavior and instead, a way to collect and collectively think about prevailing thoughts on best practices as we refine our own approach.

Just Say NO to Personalization
For example, apparently, personalization is less cool and more creepy (original post):

A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email.


The Next Installment of #SharkTankEDU Thursday May 29th!

Submitted by Kate Meersschaert on Wed, 05/14/2014 - 10:22am.
Kate Meersschaert's picture

Preeti Birla and the team at Innovate NYC (iZone) are hosting the next installment of their #SharkTankEDU series on Thursday the 29th (details below). This time seven school principals will judge three startups seeking DOE funding.

Learn more:

#SharkTankEDU - Principal Edition 5/29/14
Thursday, May 29th from 6:00 PM to 8:00 PM
99 Madison Avenue, 15th Fl, NYC

Please let me know if you would like to join me and I will request additional invites for this free event!


History of Wearable Tech

Submitted by Kate Meersschaert on Tue, 05/13/2014 - 11:04am.
Kate Meersschaert's picture

Mashable just released an infographic re: the history of wearable technologies (included below). My question... what is missing? What shouldn't have been included? Finally, do you feel that wearables will decrease or increase in prevalence and popularity? Also, please check-out my blog post re: the recent Pew/Smithsonian poll re: American's view of future technologies.

Wearable Tech Infographic


Congrats EdLab GroundBREAKER, Seminar & Demo Night Alum WriterKey!

Submitted by Kate Meersschaert on Fri, 05/09/2014 - 5:27pm.
Kate Meersschaert's picture

Those EdLab GroundBREAKERS, Seminar & Demo Night alums are at it again... this time, Doug Silver & WriterKey was nominated for a Bammy Award! Congratulations Doug!

Take a walk through the halls of EdLab + WriterKey memories...


EdLab Seminar Speaker

Demo Night 4 Presenter:


Event Recap: Ultra Light Startups Pitch Night @ Microsoft

Submitted by Kate Meersschaert on Fri, 05/09/2014 - 11:00am.
Kate Meersschaert's picture

Last night I attended Ultra Light Startups pitch event at the NEW Microsoft headquarters off of Times Square (here is my original post). While the setting was new (and very beautifully designed) the pitch format was classic Ultra Light with a panel of venture capitalists offering feedback to presenting startups, followed-by the audience voting on the top three presenters and top 2 panelists. (see full list of presenters/panelists listed below) Overall, the event was a fascinating chance to step inside the mind of a VC and the classic, startup pitch process. Some presenters failed to meet the high expectations of the panel, while others, like the two winners, Shareswell and LessonFace.


We ♥ It Continues to Takeover the Social Networkverse

Submitted by Kate Meersschaert on Thu, 05/08/2014 - 9:42am.
Kate Meersschaert's picture

The Interwebs Grow Even More Image-based
Yes, "social networkverse" is not a real world, but it just might become a part of the netymology very soon. Regardless, We ♥ It the 30 Million+, image-based & Pinterest-like startup that is taking over said "networkverse" just might be the next big thing. While Pinterest skews over 25 y/o, We ♥ It is decidedly younger. With 80% of users under 25 & over 70% female.

Pinterest, only Pinker?
Perhaps, like Facebook, Pinterest just isn't young & hip enough for the Millennial set? Regardless, it is interesting to watch this network as a potential source of social media marketing, content dissemination and from a sociological perspective, a sign that the "collaborative economy" is indeed well under way. My big question, if young women and girls are rapidly flocking to this platform, where are young men going?


Outreach Event: The Value in the Vault, 05.20.14

Submitted by Kate Meersschaert on Thu, 05/01/2014 - 2:25pm.
Kate Meersschaert's picture

Friends of EdLab, NYC Media Lab, is hosting an upcoming panel discussion, "The Value in the Vault" @ Shutterstock HQ on Th. May 20th from 6-7:30 during Internet Week. The evening will focus on the future of sharing archival materials (multimedia, images, articles etc.) across digital devices & multiple platforms. The panel looks outstanding (& includes a Columbia U Data Sciences/Engineering Prof) and well worth the FREE price tag! ;) I am hoping to dig-up more NLT leads (profiles etc.) and to meet new potential readers of NLT and users of our tools.

Panel Includes:
-Jim Chou, CTO at Shutterstock
-Marc Frons, CIO at The New York Times


Introducing the 3 Second Intro

Submitted by Kate Meersschaert on Thu, 05/01/2014 - 9:45am.
Kate Meersschaert's picture

YouTube just announced a new option for content creators to add a 3-second intro dubbed "channel branding intro." Although, the intro is for individual vids & not the channel as a whole. What do you feel could be possible benefits of these short content "teasers?" Pitfalls? Imagine if we lengthened #GroundBREAKERS and added a 3-second trailer?

XML feed