Apple Upends the Marketing Cart

Submitted by Kate Meersschaert on Thu, 10/24/2013 - 3:32pm.
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With the recent launch of iPad Air (see vialogue below) and announcement that both iWork and OS X Mavericks would be free, Apple has yet again, upended the Marketing Apple cart (terrible pun, I know!). How? Well, as this Mashable article points-out, a great example of the dominant marketing schema across many verticals has been to offer a razor for free or low-cost and then make the blades the recurrent, expensive cost. Apple takes the opposite approach, offering a (relatively) expensive device with an ecosystem of free-low-cost applications. What do you think of this approach? How has the edtech ecosystem differed or stayed the same? Are there any other examples of either pay to play or invest up-front?


Google Autocomplete Provides Powerful Tool for Exposing the Scope of Sexism Worldwide

Submitted by Kate Meersschaert on Mon, 10/21/2013 - 10:58am.
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Sad, Searchable Truths
AdWeek shares this powerful campaign from Ogilvy & Mather Dubai and UN Women. The campaign is built around the simple action of searching for terms like, "women shouldn't" and "women can't" and the resultant autocomplete suggestions are disturbing to say the least (generated based on top searches). Try inputing the same terms and see the staggering results for yourself.

From the Head of Ogilvy & Mather Dubai & quoted in the AdWeek article referenced above:

“This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

Built-in Transparency
I am thrilled that a platform like Google allows for this level of transparency and applaud groups like UN Women, their agency and publications like AdWeek for sharing the fact that sexism is still alive and well throughout the world (Also, thank you Kirsten Meersschaert for sharing this with me!). What other examples of powerful, unintended uses for universally accessible web platforms have you found?


The Kardashians Learn to Code?

Submitted by Kate Meersschaert on Tue, 10/15/2013 - 4:07pm.
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(No.) General Assembly has launched a new web platform for budding programmers, Dash. That's right, the Kardashian empire has competition. In all seriousness, this new online tool for learning to code has what at first glance, appears to be one of the most modern/sleek UI's that I have yet to see on a "learn to code" platform (see pic below). Stay tuned for more updates re: my user experience... I can already say that I like the project/goal-focused modules, "1. Make the headline and inputs." What are your thoughts?!

Screen Shot 2013-10-15 at 12.44.41 PM


Happy Connected Librarians Day!

Submitted by Kate Meersschaert on Mon, 10/14/2013 - 11:17am.
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Libraries Work Because We Do!

(Photo credit: "Libraries Work Because We Do!" by Iris Shreve Garrott)

Happy Connected Librarians Day!

As a part of a team that includes impressively CONNECTED librarians (library scientists), I thought I would share an assortment of library 3.0-focused articles from our digital, mobile publication,

Giving Library Patrons an Experience They Can’t Get Anywhere Else

Handheld Librarian Conference


Prototyping for PEOPLE

Submitted by Kate Meersschaert on Fri, 10/11/2013 - 3:27pm.
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While researching the term "rapid prototyping" for an upcoming New Learning Times Sector article, I discovered the following SlideShare and thought I would, well... share. What do you think? Is there a place for communicating and using rapidly created prototypes here at EdLab beyond the pre-MVP stage of product development?

Also, be sure to explore this article (I really like the "aardvark theory") and this article re: Google's Design Sprints)

How to prototype and influence people from azaraskin

Harvard B-School Makes a Move... ONLINE

Submitted by Kate Meersschaert on Thu, 10/10/2013 - 10:31am.
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HBS Moves in a More Digital Direction
Harvard B-School has long been considered THE leading business school. Pairing an enviable faculty with a roster of alumni that includes titans of industry, Fortune 500 heads, politicians and startup founders. What the program has lacked until now, is a business-focused online presence. However, Harvard does currently offer (non-business related) courses through the edX platform (see all courses here).

Another X Marks the MOOC Spot
Harvard B-School will soon launch HBX as this first foray into the world of online education and MOOCs. Listed below are quotes describing this soon-to-launch initiative from this recent Bloomberg Businessweek article:


YEP-NYC Back to School Happy Hour & Meet the Leadership Team

Submitted by Kate Meersschaert on Tue, 10/08/2013 - 4:46pm.
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Join me tomorrow night (Oct. 9th) for the free Young Education Professionals NYC Back to School Happy Hour & Meet the Leadership Team, tomorrow at The Coliseum (312 West 58th Street).

More details from the Eventbrite page listed above:

It’s back to school and the Young Education Professionals New York City (YEP-NYC) leadership team is back to work. We’re kicking off the school year with a happy hour networking event where you’ll have a chance to meet the members of the NYC leadership team and connect with your colleagues in education.

If you can join and have registered for the free event, please add your +1 in the comments below!


Could B-Schools Be Partly to Blame for the Economic Crisis?

Submitted by Kate Meersschaert on Thu, 10/03/2013 - 11:02am.
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B-Schools Need More Innovation?
Clayton Christensen, the leader of the "disruptive innovation" pack thinks so (read the full article from Inc. here). Christensen asserts that the way future business leaders are taught might be at least partly to blame for the collapse of the US financial market and correspondent recession.

It is interesting to note that Christensen also founded leading "disruptive education" think-tank Christensen Institute for Disruptive Learning (formerly Innosight Institute) and he has applied many of his theories of disruptive innovation to education. Following this pairing, would he then also feel that the way educators are taught in leading Ed Schools could also be to blame for the current education crisis?

For more from the Christensen team and their blended learning approach...


Disney Does Learning

Submitted by Kate Meersschaert on Wed, 10/02/2013 - 10:50am.
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Disney Learning
Disney has entered the #edtech/#learning space with Disney Connected Learning. I knew about the acquisition of Club Penguin and it is interesting to note that Disney has recently developed a whole ecosystem of gamified learning apps/games that utilize their characters and allow parents to track learner progress via a proprietary "DCL assessment engine." Also, these games were developed with a specific set of curriculum in partnership with a leading school of education (it would be interesting to find-out which one).

From their site:

Disney Connected Learning is an innovative system designed to connect world-class curriculum with fun games for kids.


Coursera's Signature Track Surpasses 25K Users & 1M Revenue

Submitted by Kate Meersschaert on Tue, 09/24/2013 - 4:01pm.
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Coursera launched their "Signature Track" (verified, paid credentials) this past January (here is my blog post announcing this) and recently announced that they have surpassed both 25,000 users and a million dollars in revenue. What led to this success? Do you consider these stats to be successful? I posed the following questions in my original blog post referenced above, how would you answer them now?

Do you feel that this extra step to verify that learners are actually learning will give MOOCs more credibility on the credentialing market? If you were an employer or institution, would you care? Why or why not?

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