If you haven’t spent significant time on the West Coast, you’ve probably never of a hamburger chain called In-N-Out Burger. I've only been there once but I can understand why so many people love the place (just an FYI: I had two "double-doubles," four cheeseburgers "animal style," two orders of fries, and a water). But according to this article, it's not just the burgers that make this chain hugely successful, even in these trying economic times. According to the author of "In-N-Out Burger: A Behind the Counter Look at the Fast-Food Chain That Breaks All the Rules," there are six principles that have made In-N-Out Burger more profitable than competitors like Burger King:
1) Keep a Relentless Focus on Quality
2) Listen to Your Customers



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