I came across this Entrepreneur article from 2013 and was struck by the applications to our work both promoting and creating content for NewLearningTimes.com. Written by an ex journalist turned marketer, the piece is full of sage promotional and content advice all honing-in on the ethos of, "keep it simple, not stupid." The author also makes a clear case for creating content for a narrow niche of readers/users/buyers and being sure to "speak" these consumers "language."
Key excerpt from the piece:
A favorite adage of my college journalism professor was this: "Assume the reader knows nothing, but don't assume the reader is stupid." In other words, deconstruct the complex to make it easily understood, but don't dumb it down. In my years since school, I've realized the wisdom of that approach applies not just to journalism, but to business and marketing, too.
I would love to learn your thoughts on this piece!